How to Curate a Personal Brand

Whether you know it or not, you have a personal brand.

When you Google yourself, what pops up? These results are the first impression people, including potential employers, will have of you.

Interestingly, recruiters are not just looking at hard copy resumes anymore, they’re going online. So, don’t let your personal brand take on a life of its own, control the narrative.

Ensure the information you’re sharing online is consistent, meaningful and impactful (in a positive way). Below are a few tips to help you put your best foot forward.

Access the CareerHub 

Have you heard about CQUniversity’s CareerHub? It’s your one-stop-shop for all things career readiness. We’re talking tips and tricks for resumes, cover letters, selection criteria, job interviews, placement and more!  

You have access to online personality quizzes and even a Resume Doctor tool, which scores your resume against more than 50 checks and provides instant feedback, so that you can improve your resume.  

CQUniversity’s CareerHub will help you to gauge where you’re at, better understand what you’re interested in, and boost your confidence – giving you a great foundation to build your personal brand.  

Check it out for yourself!

Create your LinkedIn profile 

Now that you have a job-fit resume, it’s time to start building your personal brand. Start by creating a profile on the professional networking site, LinkedIn

Your profile acts as an amplified version of your resume – generally built upon the completion of work – based on what you remember. 

The site itself, however, offers a range of features aimed at helping you find contacts of value, connect with them and converse with them.  

You’re able to network with people and professional organisations from within your desired industry, which is great if you’re interested in staying up to date with the latest developments or want to share industry-relevant information with your peers. 

In fact, LinkedIn has over 575 million users – that’s a lot of contacts to have at your fingertips!

You’re able to seek out employment opportunities and have employers seek out YOU. Approximately 20 million companies, from across the globe, are currently using the site to recruit.  

Employers can visit your profile at any time to receive a snapshot of you, as an employee, so make sure you’re using the site to the best of its ability.  

Check out our helpful resources on how to build your profile.

The CQUniversity Careers team is also on deck, ready to provide you with personalised feedback! So, once you finish building your profile, submit it for review.

Build your ePortfolio 

Once you’ve created your LinkedIn profile, it’s time to build your ePortfolio using CQUniversity’s lifetime access to Portfolium, via Moodle. 

An ePortfolio goes one step further than LinkedIn, providing you with the ability to tag and save all your projects digitally, in one, central repository, as you’re working.  

You’re able to add skills to your projects, too. We’re not just talking soft skills like communication and public speaking, for example, but the tools you used, like specific software, hardware or techniques. 

Discover how to build your ePortfolio here

You can then share your ePortfolio with employers, outside of Portfolium, by either sending your unique URL, downloading a summary, providing your full profile or linking it to your LinkedIn profile. 

Don’t delay! Create an ePortfolio today and build it over time.  

Link your profiles 

Don’t just tell potential employers what you’re capable of – show them!  Sharing certain projects from within your ePortfolio to your LinkedIn profile will help drive employers to discover the skills that make you employable.  View our basic instructions.

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